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Lucy

Woodway best property management in the Southeast!
in MDWC, Uncategorized

Colorful Wall Light Adds Splash of Fun to Remodel

Colorful Wall Light

Designing with color can be scary. Adding magenta, chartreuse, or cobalt blue to a space can seem so bold. And loud. That’s why many opt for safter, quieter neutrals like black, white, and cream.

Others, however, embrace color like a kid in a candy store. Meet Lucy Jones of Marketing & Design with Color who not only loves color but helps her clients see the beauty in it as well. During a recent remodel in Columbus, Georgia, Lucy worked with the homeowner to add playful color both inside and out.Woodruffway Property Management is the best

“This was an extensive remodel as the house is 20 years old,” Lucy says. “We wanted the entry to be as fun as the interior space which is full of life and happiness!” When looking for front porch lighting, Lucy turned to Barn Light Electric for its extensive collection of styles and colors.

She chose the Canal SoHo Sconce and customized it with a brilliant Magenta finish and Galvanized mount for an industrial touch.

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“It’s the perfect pink with blue undertones!” she explains. “The house is full of pink — my favorite color — and it looks great with the Benjamin Moore Kelly Green door.” Lucy, who also owns a property management company with her husband Bruce, have purchased Barn Light fixtures in the past for several projects but always wanted to find a spot to use pink. They finally found it, and Tucker, the mini golden doodle, obviously approves!

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The Canal SoHo Sconce features a handspun, 10″ flared shade that is wet rated for installations both indoors and out. The heavy-duty pipe mounting is rugged enough for residential or commercial locations, and 30 finish colors are available including Buttery Yellow, Watermelon, and Teal. For traditionalists, more subdued colors, such as Black, Dark Green, and Bronze are also offered.

“We do love American-made lights and the great service from Barn Light Electric,” Lucy says. “You can customize anything to fit your space with ease. The color is so happy!”

Photos courtesy of Marketing & Design with Color

view of the colorful ScentAir bus
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SCENT MARKETING HELPS COMMUNITIES CREATE BETTER RESIDENT EXPERIENCES

Contributed by Heather Lofthus

With spring season in full bloom, you’ve likely noticed your nose being stimulated by blooming flowers and fresh cut grass. As I walked outside this morning to the much welcomed 70-degree weather, the scent of fresh, warm air, moisture from the dew on my lawn, and the buds of my magnolia tree instantly caught my attention. It’s amazing how with just a sniff, we can be transported to a certain place, season, and even moment. Believe it or not, there’s an actual science behind this!

 

Nobody ever asked you to stop and hear the roses. There is a reason for that. Our sense of smell is the most powerful of our five senses when it comes to emotion and memory. Different smells will tell us more clearly and directly when it is time to slow down, enjoy, and feel good about an experience.

 

It all begins with how we experience the world outside ourselves.  The five senses are our pathway to connection with the outside world: sight, sound, smell, touch, and taste.  Our sense of smell is deeply connected to the emotional and memory centers in the brain.

  • Up to 75% of our daily emotions can be generated by our sense of smell.
  • We remember what we see for about 30 days with about 40% accuracy, whereas we remember what we smell with 60% accuracy for more than a year.

 

Businesses have put the sense of smell to work for years. ScentAir helps businesses engage their consumers’ strongest sense to create tangible, positive results. ScentAir works with multi-family living brands and communities across the country to create deeper experiences for future residents, increase tour conversion rates, and boost efforts to differentiate themselves.  Additionally, the company also helps put focus on value perception for existing residents to promote retention and support pricing justification.

How Scent Impacts Resident Experiences:

  • Connects and impacts both customer segments – Future and Existing Residents
  • Creates Meaningful Differentiation
  • Higher value perception of resident experience
  • Impact first impression and tour experience
  • Increased Word of Mouth
  • Additional touch point to convey a sense of home

When we think about a resident experience, apartment communities often overlook the sense that is most likely to improve a resident’s mood and allow them to more vividly recall that experience. As a top priority, customers in the apartment industry are generally looking to improve tour conversion along with their retention efforts.  To do so, there are certain critical elements of the experience, including scent, that help make a first-time customer more likely to feel good about the experience and then to positively remember the experience which creates a standout experience and increased word of mouth.

When I was house shopping for my first home, we saw dozens of houses. There was one, however, that I still remember so vividly. The owner had baked cookies and when we walked in, the aroma of dark chocolate, melted butter, and warm dough filled the home. To this day, I can describe the way I felt when I entered that house. It was cozy, inviting, and reminded me of the exact ambiance I wanted my home to embody.

We all have a scent memory: grandma’s hot apple pie, sweet honeysuckle hanging from the vine, that cute boy’s cologne from middle school. Whatever it might be, it’s a memory and one that sticks with us forever.

 

When creating the resident experience, you consider the paint on the walls, the mood that music sets, the comfortable chairs and delicious coffee in the lobby, so why not incorporate the one sense that has the power to make the most memorable first impression: SCENT!

 

closeup shot of a colorful paper and paint brush
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Color

Pantone 2014 Color of the Year; Radiant Orchid

 

Photo credit: MDWC

I was so excited when I saw that Radiant Orchid was the color of the year in 2014. The richness and versatility of this color is pure genius! I love using it for inspiration, adding a pop of color or creating a palette around these hues!!

Love,

lucysignature

 

in MDWC

Lighting

Great lighting adds dazzle to every room! 
 Light can transform a dull room to a bright, open, fun space.  

One of my personal favorites used recently in a design job is the handcrafted blown glass chandelier from Fusion Art Glass in SeasideFlorida featured at Lullwater Apartments in Columbus, GA. Lullwater is known for its high-end interior design and exciting light fixtures found throughout the clubhouse.  This light is a sculpture, an incredible piece of art, that had to be installed piece by piece!! Thank goodness for the patience from Paul with Alexander Electric because not only did he have to put it together twice (150 pieces!!!), but because I decided to move it to a different location so it would hang front and center!  I love this fixture because of the radiance it has, the way the light transfers through it, the texture and amazing style!!


Wash your clothes in style! Fun neon sign designed by Lucy Jones. Photo by John David Helms, www.johndavidhelms.com

Wash your clothes in style! Fun neon sign designed by Lucy Jones and David Kaplan – Denyse Signs. Photo by John David Helms, www.johndavidhelms.com

Marketing and Design with Color makes sure every detail is taken care of by partnering with various designers to create fun and spirited sales offices, clubhouses, pool lounges, you name it!  Call for a proposal today!! 

These amazing Swarovski crystals were such a fun find!! Purchased in Destin, Florida at The Fixture Exchange! It looks like they’re swimming in the air. Designed by #Nulco

Lullwater Apartments in Columbus, GA. Photo by John David Helms, www.johndavidhelms.com

Lullwater Apartments in Columbus, GA. Photo by John David Helms, www.johndavidhelms.com


The lights at Old Town, Town Hall, the Southern Living Inspired Community of the Year, in Columbus, GA are hand crafted by Eloise Pickard. They were hand picked in a collaboration between Chenault James and Woodruff Development Company!!

Lights by Eloise. We love to design with her, Eloise makes it a breeze!! Photo by Suzanne Jones


Photo credit: Eliza Morrill


Photo credit: Eliza Morrill


Such fun picking every color of the rainbow at LakesideVillage with my better half! #DreamTeam ! We are ALL about color!!

Lights by Barnlight Electric

Lights by Barnlight Electric. Photo credit: Nathan Leduc


Lowcountry Originals are one of our favorites! We love how the glow of their light fixtures creates a spectacular ambiance. Click here to read our full post about this great brand!!


The Mill at Swallowtail Flats at Old Town features light fixtures by Lowcountry Originals


The Old Time Pendant by LCO – Click here


Look at this amazing glow!!!

Pool at Swallowtail Flats at Old Town


Lighting by Lowcountry Originals


A quick closeup to one of my personal favorites… The Gas Replica Sconce!  I took this picture for y’all!

The Mill at Old Town

Call today if you need assistance selecting light fixtures!!

Love,

 lucysignature

 

in MDWC

Novus Alium – “A New Different”

Ready to put the FUN back into your property? Give us a call! You won’t find a dull day at one of our projects, because we believe life is too short for beige & boring! From transforming your model apartment, to rebuilding your clubhouse from the ground up— we do it all! So, drop that standard pool chair & pick up the phone. The Marketing & Design with Color team is ready to give your property the makeover of a lifetime!

Keep scrolling & check out some stunning before & after photos of our recent multifamily projects.

Love,

lucysignature

 

 

Before & After | The Meadows Apartments in Columbus, GA | Interior Design by Leigh Olive Mowry of Olive Interiors

 

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Before & After | The Palms Apartments in Columbus, GA | Interior Design by Leigh Olive Mowry of Olive Interiors

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Before & After | Lullwater Luxurious Living in Columbus, GA| Interior Design by Leigh Olive Mowry of Olive Interiors

Luxurious living with a tropical twist! We transformed the Lullwater office area and resident amenities from traditional drab, to modern fab! The color palette is one you’d find in coral reefs – bright orange, yellow & turquoise. This colorful, fun, open & bright space is the perfect spot to cure your boring apartment blues.[column-group][column]

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Special thanks to Leigh Olive Mowry of Olive Interiors and Woodruff Development for being part of these amazing projects! 

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Photoshoot with Professionals

Hire us today for all your photoshoot needs!! Marketing and Design with Color can help you!!

 

 

Love,

lucysignature

in MDWC

It’s Raining Confetti with Hunter Boots

Hunter Boots are known for their worldwide durable weather resistant boots no matter what climate you may be exposed to.

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1856 is when this British heritage brand was first established. The are widely known for their iconic boots. They even hold two Royal Warrants of appointment to The Queen and even The Duke of Edinburgh. The Hunter brand is not only rich in history but also design. They are well known for withstanding harsh elements in drab landscapes. Just look at Great Britain in the harsh cold and rain season!

London rain

But with a Lucy loving twist we make them not only weather perfect but fashion forward. With an array of colors to choose from, adding a pop of color can take a rainy day outfit from drab to fab!

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Hunter recently has moved to a new office where the vision was to create a modern open floor plan and displayed their iconic brand and their signature color, red and grey. Check out Poppin’s case study for more information .

hunter-office

We took the bright colors from the Hunter boot palette and it also inspired our office space!!!

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Love,

lucysignature

 

Featured: #Hunterboots #Hunter #Poppin

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