Contributed by Heather Lofthus
With spring season in full bloom, you’ve likely noticed your nose being stimulated by blooming flowers and fresh cut grass. As I walked outside this morning to the much welcomed 70-degree weather, the scent of fresh, warm air, moisture from the dew on my lawn, and the buds of my magnolia tree instantly caught my attention. It’s amazing how with just a sniff, we can be transported to a certain place, season, and even moment. Believe it or not, there’s an actual science behind this!
Nobody ever asked you to stop and hear the roses. There is a reason for that. Our sense of smell is the most powerful of our five senses when it comes to emotion and memory. Different smells will tell us more clearly and directly when it is time to slow down, enjoy, and feel good about an experience.
It all begins with how we experience the world outside ourselves. The five senses are our pathway to connection with the outside world: sight, sound, smell, touch, and taste. Our sense of smell is deeply connected to the emotional and memory centers in the brain.
Businesses have put the sense of smell to work for years. ScentAir helps businesses engage their consumers’ strongest sense to create tangible, positive results. ScentAir works with multi-family living brands and communities across the country to create deeper experiences for future residents, increase tour conversion rates, and boost efforts to differentiate themselves. Additionally, the company also helps put focus on value perception for existing residents to promote retention and support pricing justification.
How Scent Impacts Resident Experiences:
When we think about a resident experience, apartment communities often overlook the sense that is most likely to improve a resident’s mood and allow them to more vividly recall that experience. As a top priority, customers in the apartment industry are generally looking to improve tour conversion along with their retention efforts. To do so, there are certain critical elements of the experience, including scent, that help make a first-time customer more likely to feel good about the experience and then to positively remember the experience which creates a standout experience and increased word of mouth.
When I was house shopping for my first home, we saw dozens of houses. There was one, however, that I still remember so vividly. The owner had baked cookies and when we walked in, the aroma of dark chocolate, melted butter, and warm dough filled the home. To this day, I can describe the way I felt when I entered that house. It was cozy, inviting, and reminded me of the exact ambiance I wanted my home to embody.
We all have a scent memory: grandma’s hot apple pie, sweet honeysuckle hanging from the vine, that cute boy’s cologne from middle school. Whatever it might be, it’s a memory and one that sticks with us forever.
When creating the resident experience, you consider the paint on the walls, the mood that music sets, the comfortable chairs and delicious coffee in the lobby, so why not incorporate the one sense that has the power to make the most memorable first impression: SCENT!
Pantone 2014 Color of the Year; Radiant Orchid
I was so excited when I saw that Radiant Orchid was the color of the year in 2014. The richness and versatility of this color is pure genius! I love using it for inspiration, adding a pop of color or creating a palette around these hues!!
Great lighting adds dazzle to every room!Light can transform a dull room to a bright, open, fun space.
One of my personal favorites used recently in a design job is the handcrafted blown glass chandelier from Fusion Art Glass in Seaside, Florida featured at Lullwater Apartments in Columbus, GA. Lullwater is known for its high-end interior design and exciting light fixtures found throughout the clubhouse. This light is a sculpture, an incredible piece of art, that had to be installed piece by piece!! Thank goodness for the patience from Paul with Alexander Electric because not only did he have to put it together twice (150 pieces!!!), but because I decided to move it to a different location so it would hang front and center! I love this fixture because of the radiance it has, the way the light transfers through it, the texture and amazing style!!
Marketing and Design with Color makes sure every detail is taken care of by partnering with various designers to create fun and spirited sales offices, clubhouses, pool lounges, you name it! Call for a proposal today!!
These amazing Swarovski crystals were such a fun find!! Purchased in Destin, Florida at The Fixture Exchange! It looks like they’re swimming in the air. Designed by #Nulco
The lights at Old Town, Town Hall, the Southern Living Inspired Community of the Year, in Columbus, GA are hand crafted by Eloise Pickard. They were hand picked in a collaboration between Chenault James and Woodruff Development Company!!
Such fun picking every color of the rainbow at LakesideVillage with my better half! #DreamTeam ! We are ALL about color!!
Lowcountry Originals are one of our favorites! We love how the glow of their light fixtures creates a spectacular ambiance. Click here to read our full post about this great brand!!
Look at this amazing glow!!!
A quick closeup to one of my personal favorites… The Gas Replica Sconce! I took this picture for y’all!
Call today if you need assistance selecting light fixtures!!
Ready to put the FUN back into your property? Give us a call! You won’t find a dull day at one of our projects, because we believe life is too short for beige & boring! From transforming your model apartment, to rebuilding your clubhouse from the ground up— we do it all! So, drop that standard pool chair & pick up the phone. The Marketing & Design with Color team is ready to give your property the makeover of a lifetime!
Keep scrolling & check out some stunning before & after photos of our recent multifamily projects.
Before & After | The Meadows Apartments in Columbus, GA | Interior Design by Leigh Olive Mowry of Olive Interiors
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Before & After | The Palms Apartments in Columbus, GA | Interior Design by Leigh Olive Mowry of Olive Interiors
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Before & After | Lullwater Luxurious Living in Columbus, GA| Interior Design by Leigh Olive Mowry of Olive Interiors
Luxurious living with a tropical twist! We transformed the Lullwater office area and resident amenities from traditional drab, to modern fab! The color palette is one you’d find in coral reefs – bright orange, yellow & turquoise. This colorful, fun, open & bright space is the perfect spot to cure your boring apartment blues.[column-group][column]
Special thanks to Leigh Olive Mowry of Olive Interiors and Woodruff Development for being part of these amazing projects!
Hunter Boots are known for their worldwide durable weather resistant boots no matter what climate you may be exposed to.
1856 is when this British heritage brand was first established. The are widely known for their iconic boots. They even hold two Royal Warrants of appointment to The Queen and even The Duke of Edinburgh. The Hunter brand is not only rich in history but also design. They are well known for withstanding harsh elements in drab landscapes. Just look at Great Britain in the harsh cold and rain season!
But with a Lucy loving twist we make them not only weather perfect but fashion forward. With an array of colors to choose from, adding a pop of color can take a rainy day outfit from drab to fab!
Hunter recently has moved to a new office where the vision was to create a modern open floor plan and displayed their iconic brand and their signature color, red and grey. Check out Poppin’s case study for more information .
We took the bright colors from the Hunter boot palette and it also inspired our office space!!!